How would you feel if we told you that 1 billion people are unable to use your website right now?

When we talk about website inclusivity, we aren’t just talking about people with disabilities or impairments (although extremely important). We’re talking about making it accessible to anyone -- regardless of their age, gender, race, or specific needs.

Google has recently announced a new ranking algorithm, set for introduction in 2021. While search algorithms continually evolve, this rollout will be one of the most significant changes in recent memory. The new update is called the Google Page Experience, and it will affect your ranking on Google by taking your website’s user experience (UX) into consideration.

While it’s common to assume that cybercriminals only seek out large organisations and large paydays, attacks on small businesses continue to rise. In fact, small businesses and organisations make up 43% of cybercrime victims, and the average cost of these breaches are between $36,000 and $50,000.

GippsTech’s own Dr. Elena Kelareva is at the forefront of Gippsland’s regional development and innovation. She firmly believes in connecting communities and businesses to world class information and technology, something which was previously only found in cities.

We sat down with Elena to learn more about the Binary Shift Conference.

In recent years, consumers have shown that they’re increasingly willing to engage with technology. Gone are the days when we would speak to customers face-to-face to make a sale. COVID-19 has accelerated the consumer shift to digital channels.

New restrictions are once again impacting Victorian businesses. There are a lot of things you can do to make improvements to your business during this time, and we are here to help you. Circumstances can change overnight, but there is one thing that you can control -- you can make sure your business adaptable and future-proofed.

As a new business, Regional Migration Australia needed a professional website that spoke directly to the needs of their audiences. So they reached out to GippsTech.

One of the most common frustrations we hear from business owners is they get so bogged down in the day-to-day operations, that they miss out on opportunities to build their business or implement new ideas and strategies.

Sometimes it’s difficult to see the path through the shrubs. Without evaluating your position from afar, you can easily get lost. This is how your customers feel if they don’t understand your messaging, or what it is that you actually do.

COVID-19 is shaping digital innovation in nearly every business sector. As business owners have seen predictable markets turned on their heads, they’ve started to reassess their long term plans - and quickly.

Video is an effective marketing tool for many businesses today.  It is one of the most effective tools to boost your online presence and engagement by getting you in front of your audience.

As a business owner, you have likely seen your fair share of failures and difficulties. But have you thought about how you can use your struggles to overcome, grow, and build your business? While COVID-19 restrictions are easing, and there is a glimmer of light at the end of the tunnel, it’s time to pivot out of survival mode and look to the future of your business.