When it comes to finding reliable, knowledgeable, and experienced professionals to assist in building and designing your website, it’s important to do your research and find a developer who aligns with your values and understands your needs.

Facebook have just announced the release of Shops, a free eCommerce platform designed for businesses across both Facebook and Instagram.

While Facebook Shops will provide an easy shopping experience for the end consumer, it’s worth considering the advantages and disadvantages of Shops compared to other channels, including your own online store. So, why have an eCommerce website when platforms like Shops are available?

When thinking of the term “branding”, you may think of your logo, your website, or your business card. But branding is more than just pretty designs; it’s about how your audience feels when they interact with your business.

“We are delighted - our webpage finally reflects the professionalism, diversity and offerings of our club like we had always hoped. GippsTech have done an exceptional job making it a reality”

-Bodye Darvill, Club President

The effects of Coronavirus, and the behaviour changes we’ve seen as a result, will likely change the meaning of “normal” for both businesses and their customers. As we begin to see a faint flash of light at the end of what has felt like a very long tunnel, it’s natural to ask “What next?”

With so many businesses now competing for customer attention online in the wake of COVID-19 restrictions, now is the time for you to improve your digital marketing and online presence. With more noise and more competition for the end consumer, you need to ensure your business stands out from the crowd and gets noticed.

It’s time to assess your current positioning, and develop a digital marketing plan to help your business reach customers online.

You’ve probably heard that websites are hard to build, don’t provide value, and are too expensive.

There are some common misconceptions about building and running a website, that may have caused you to put it in the “too hard” pile. As with many things, the truth doesn’t always line up with the anecdotes you’ve probably heard.

Read our 5 common myths, and the realities, of building a website for your business.

Gippsland Business Connect is a digital community for local businesses to help connect, collaborate, and raise their profile with potential new customers. With over 1000 local businesses utilising the platform, and articles, news and events being published regularly by local businesses, it’s one of the most visited business websites in Gippsland.

The software for Gippsland Business Connect was developed by GippsTech for our client, Localised, which has now gone on to use this software to roll out similar local business platforms for over 60 councils and corporates Australia-wide.

In times of rapid change, businesses that can innovate and adapt quickly are the ones best placed to survive and thrive during the COVID-19 pandemic.

Our team at GippsTech understand the struggles that come with having to be agile and adapt quickly. There have been many instances over the past month where businesses which were previously in demand, are now struggling - such as restaurants, cafes and retail outlets.

We have put together a suite of services to help you become relevant and in demand at this time!

Remove the frustrations that come with your poorly ranking website

Have you ever had a great website designed for your business, and when you launched it, you heard …crickets?

The mentality of “build it and they will come” is often not the case for business websites. Whilst having a high quality website is important for an online business, just as having a great storefront is important for a traditional “bricks and mortar” business; it is not enough.

You also need a strategy to bring potential customers to your website, and this includes a holistic approach to marketing in the form of customer acquisition channels, digital advertising and partnership building. Our highly skilled team at GippsTech is here to help you, but for the purpose of this article, we are focussing on one of the most important pieces of the puzzle when it comes to getting your business found online - Google.

With COVID-19 lockdowns enforced throughout Australia, many retail outlets have had to rapidly transition to selling online as their only way to continue operations. Whilst many “bricks and mortar” stores may not have felt they needed a website or a strong online presence in the past, embracing technology will be critical to enable retailers to survive and thrive in this difficult situation.

If you’re a retailer needing to move online, this article is for you. GippsTech’s team have put together a Retail Website Package to assist you in setting up an eCommerce store for your business to allow continued trade.

The world looks entirely different from just 30 days ago, the COVID-19 pandemic that is sweeping the globe has brought about significant changes to businesses of all sizes and industries. In times of rapid change, businesses that can innovate and adapt quickly are the ones best placed to survive and thrive.

Our team at GippsTech wants to help and support as many businesses as possible through this difficult time, and we have put together an Innovation Consulting Package to do just that.