The Australian Taxation Office (ATO) have issued new rulings that mean medical and health contractors could lose their contractor status, leading to a large tax bill, unless they actively advertise their services to the public as an independent contractor.

We're very pleased to announce that in recognition of her tireless efforts to improve regional innovation and the access to support and resources for entrepreneurs, Dr. Elena Kelareva has been awarded the Super Connector Award, as part of the 2020 Pause Awards by Pause Fest.

Sharon has a passion for natural healthcare products and client education. She needed a website which had both an ecommerce store, and the capability for a blog and online workshop bookings. The website needed to be easy for customers to use and purchase from, and we were also tasked with improving the site’s user experience and functionality, as well as assisting her with optimising the site’s SEO and content.

In 2020, we learned that we need to be where our customers are -- online. Marketing is an essential channel to allow businesses to connect with their audience. Regardless of what you sell, whether that be products or services, without customers your business will cease to exist. Marketing allows you to showcase your business, engage consumers, build thriving communities, and enhance your brand’s reputation.

Caitlin and her team specialise in an entire suite of business services. She wanted to present a professional brand to her clients and stakeholders which nodded to her skills and expertise. However, it had to be authentic and showcase their strong community involvement.

Stacey Adams is a qualified Biochemist, Nutritional Advisor, Food Safety Specialist, and Health Coach. With 10 years of experience in the food industry, and as a working coach, she has developed a strong reputation throughout Gippsland. She approached us to develop her new website.

With so many businesses online today, getting people to click across to your website should be seen as a victory. But if you are struggling to retain them, it’s time to think about why. If your website contains any of these annoying or off putting elements, you could be driving potential clients, and revenue, right out the door.

Human psychology drives behaviour and decision making. From the placement and colour of a button on a website, to where the information is placed on the main menu, website developers can directly influence the actions of the user.

Sharon Slocum is an incredibly talented photographer, who has built a thriving practice across Gippsland as Little Birdy Photography, largely thanks to word-of-mouth and her engaging social media presence. She needed a website to tie it all together, and create a comprehensive touchpoint for her clients.

If your website isn’t ranking on the first page of Google, it isn’t being seen. However, there are some best practices and guidelines you should follow when optimising your website for SEO, and they go by the name of “white hat”.

Binary Shift 2020 - virtual conference without the typical virtual feel. There were no Zoom calls, no awkward lulls, and no tech problems - just a full day of electrifying speakers and engaging conversations.

This year’s Binary Shift Conference is upending virtual events.