In 2020, we learned that we need to be where our customers are -- online. Marketing is an essential channel to allow businesses to connect with their audience. Regardless of what you sell, whether that be products or services, without customers your business will cease to exist. Marketing allows you to showcase your business, engage consumers, build thriving communities, and enhance your brand’s reputation.

If your website isn’t ranking on the first page of Google, it isn’t being seen. However, there are some best practices and guidelines you should follow when optimising your website for SEO, and they go by the name of “white hat”.

While it’s common to assume that cybercriminals only seek out large organisations and large paydays, attacks on small businesses continue to rise. In fact, small businesses and organisations make up 43% of cybercrime victims, and the average cost of these breaches are between $36,000 and $50,000.

In recent years, consumers have shown that they’re increasingly willing to engage with technology. Gone are the days when we would speak to customers face-to-face to make a sale. COVID-19 has accelerated the consumer shift to digital channels.

New restrictions are once again impacting Victorian businesses. There are a lot of things you can do to make improvements to your business during this time, and we are here to help you. Circumstances can change overnight, but there is one thing that you can control -- you can make sure your business adaptable and future-proofed.

One of the most common frustrations we hear from business owners is they get so bogged down in the day-to-day operations, that they miss out on opportunities to build their business or implement new ideas and strategies.

Sometimes it’s difficult to see the path through the shrubs. Without evaluating your position from afar, you can easily get lost. This is how your customers feel if they don’t understand your messaging, or what it is that you actually do.

Video is an effective marketing tool for many businesses today.  It is one of the most effective tools to boost your online presence and engagement by getting you in front of your audience.

Facebook have just announced the release of Shops, a free eCommerce platform designed for businesses across both Facebook and Instagram.

While Facebook Shops will provide an easy shopping experience for the end consumer, it’s worth considering the advantages and disadvantages of Shops compared to other channels, including your own online store. So, why have an eCommerce website when platforms like Shops are available?

When thinking of the term “branding”, you may think of your logo, your website, or your business card. But branding is more than just pretty designs; it’s about how your audience feels when they interact with your business.

With so many businesses now competing for customer attention online in the wake of COVID-19 restrictions, now is the time for you to improve your digital marketing and online presence. With more noise and more competition for the end consumer, you need to ensure your business stands out from the crowd and gets noticed.

It’s time to assess your current positioning, and develop a digital marketing plan to help your business reach customers online.

You’ve probably heard that websites are hard to build, don’t provide value, and are too expensive.

There are some common misconceptions about building and running a website, that may have caused you to put it in the “too hard” pile. As with many things, the truth doesn’t always line up with the anecdotes you’ve probably heard.

Read our 5 common myths, and the realities, of building a website for your business.