As a new business, Regional Migration Australia needed a professional website that spoke directly to the needs of their audiences. So they reached out to GippsTech.

COVID-19 is shaping digital innovation in nearly every business sector. As business owners have seen predictable markets turned on their heads, they’ve started to reassess their long term plans - and quickly.

The effects of Coronavirus, and the behaviour changes we’ve seen as a result, will likely change the meaning of “normal” for both businesses and their customers. As we begin to see a faint flash of light at the end of what has felt like a very long tunnel, it’s natural to ask “What next?”

Gippsland Business Connect is a digital community for local businesses to help connect, collaborate, and raise their profile with potential new customers. With over 1000 local businesses utilising the platform, and articles, news and events being published regularly by local businesses, it’s one of the most visited business websites in Gippsland.

The software for Gippsland Business Connect was developed by GippsTech for our client, Localised, which has now gone on to use this software to roll out similar local business platforms for over 60 councils and corporates Australia-wide.

Just 18 months ago, Steve Ronalds and Sallie Jones of Gippsland Jersey found themselves in a situation whereby if they didn’t find a solution fast, they would no longer be able to process their milk; and would be saying “goodbye” to their beloved business. Their milk processor decided to no longer support small milk producers, so they had only a few weeks to find a solution.

Many businesses urgently need to get a business website set up at the moment, in order to shift to online sales due to the COVID-19 situation. However, choosing which type of website is right for you is often a barrier for small businesses. There are dozens of website building platforms on the market, so it's easy to become overwhelmed by it all!

At GippsTech, we build small business websites using both Squarespace and WordPress; so we are not biased towards one or the other. We recommend both options in some situations, dependent on your business needs. We've created an unbiased review of our two website building platforms of choice, to help you make your decision.

Read on to find out which type of website is right for your business!

Central Clinic had recently moved into a beautiful new building and needed a new website that would reflect the quality of their brand. GippsTech delivered a website centered around high quality photography and visual imagery, to showcase Central Clinic’s state-of-the-art facilities, with features such as online bookings, a 360-degree virtual tour, Google Maps, a doctor directory and Google Translate to make the website easy to use for both patients and staff. Mario Gupta, Central Clinic's Practice Manager said: "Most new patients now find us through the website. Lots of clinics don’t have their own website and instead use HealthEngine, so a high quality website was a big differentiator for our brand.”