The Australian Taxation Office (ATO) have issued new rulings that mean medical and health contractors could lose their contractor status, leading to a large tax bill, unless they actively advertise their services to the public as an independent contractor.

Sharon has a passion for natural healthcare products and client education. She needed a website which had both an ecommerce store, and the capability for a blog and online workshop bookings. The website needed to be easy for customers to use and purchase from, and we were also tasked with improving the site’s user experience and functionality, as well as assisting her with optimising the site’s SEO and content.

In 2020, we learned that we need to be where our customers are -- online. Marketing is an essential channel to allow businesses to connect with their audience. Regardless of what you sell, whether that be products or services, without customers your business will cease to exist. Marketing allows you to showcase your business, engage consumers, build thriving communities, and enhance your brand’s reputation.

Caitlin and her team specialise in an entire suite of business services. She wanted to present a professional brand to her clients and stakeholders which nodded to her skills and expertise. However, it had to be authentic and showcase their strong community involvement.

Stacey Adams is a qualified Biochemist, Nutritional Advisor, Food Safety Specialist, and Health Coach. With 10 years of experience in the food industry, and as a working coach, she has developed a strong reputation throughout Gippsland. She approached us to develop her new website.

With so many businesses online today, getting people to click across to your website should be seen as a victory. But if you are struggling to retain them, it’s time to think about why. If your website contains any of these annoying or off putting elements, you could be driving potential clients, and revenue, right out the door.

Sharon Slocum is an incredibly talented photographer, who has built a thriving practice across Gippsland as Little Birdy Photography, largely thanks to word-of-mouth and her engaging social media presence. She needed a website to tie it all together, and create a comprehensive touchpoint for her clients.

While it’s common to assume that cybercriminals only seek out large organisations and large paydays, attacks on small businesses continue to rise. In fact, small businesses and organisations make up 43% of cybercrime victims, and the average cost of these breaches are between $36,000 and $50,000.

In recent years, consumers have shown that they’re increasingly willing to engage with technology. Gone are the days when we would speak to customers face-to-face to make a sale. COVID-19 has accelerated the consumer shift to digital channels.

New restrictions are once again impacting Victorian businesses. There are a lot of things you can do to make improvements to your business during this time, and we are here to help you. Circumstances can change overnight, but there is one thing that you can control -- you can make sure your business adaptable and future-proofed.

Sometimes it’s difficult to see the path through the shrubs. Without evaluating your position from afar, you can easily get lost. This is how your customers feel if they don’t understand your messaging, or what it is that you actually do.

COVID-19 is shaping digital innovation in nearly every business sector. As business owners have seen predictable markets turned on their heads, they’ve started to reassess their long term plans - and quickly.