The Australian Taxation Office (ATO) have issued new rulings that mean medical and health contractors could lose their contractor status, leading to a large tax bill, unless they actively advertise their services to the public as an independent contractor.

In 2020, we learned that we need to be where our customers are -- online. Marketing is an essential channel to allow businesses to connect with their audience. Regardless of what you sell, whether that be products or services, without customers your business will cease to exist. Marketing allows you to showcase your business, engage consumers, build thriving communities, and enhance your brand’s reputation.

With so many businesses online today, getting people to click across to your website should be seen as a victory. But if you are struggling to retain them, it’s time to think about why. If your website contains any of these annoying or off putting elements, you could be driving potential clients, and revenue, right out the door.

If your website isn’t ranking on the first page of Google, it isn’t being seen. However, there are some best practices and guidelines you should follow when optimising your website for SEO, and they go by the name of “white hat”.