Sharon has a passion for natural healthcare products and client education. She needed a website which had both an ecommerce store, and the capability for a blog and online workshop bookings. The website needed to be easy for customers to use and purchase from, and we were also tasked with improving the site’s user experience and functionality, as well as assisting her with optimising the site’s SEO and content.

If your website isn’t ranking on the first page of Google, it isn’t being seen. However, there are some best practices and guidelines you should follow when optimising your website for SEO, and they go by the name of “white hat”.

How would you feel if we told you that 1 billion people are unable to use your website right now?

When we talk about website inclusivity, we aren’t just talking about people with disabilities or impairments (although extremely important). We’re talking about making it accessible to anyone -- regardless of their age, gender, race, or specific needs.

As a new business, Regional Migration Australia needed a professional website that spoke directly to the needs of their audiences. So they reached out to GippsTech.

You’ve probably heard that websites are hard to build, don’t provide value, and are too expensive.

There are some common misconceptions about building and running a website, that may have caused you to put it in the “too hard” pile. As with many things, the truth doesn’t always line up with the anecdotes you’ve probably heard.

Read our 5 common myths, and the realities, of building a website for your business.

Remove the frustrations that come with your poorly ranking website

Have you ever had a great website designed for your business, and when you launched it, you heard …crickets?

The mentality of “build it and they will come” is often not the case for business websites. Whilst having a high quality website is important for an online business, just as having a great storefront is important for a traditional “bricks and mortar” business; it is not enough.

You also need a strategy to bring potential customers to your website, and this includes a holistic approach to marketing in the form of customer acquisition channels, digital advertising and partnership building. Our highly skilled team at GippsTech is here to help you, but for the purpose of this article, we are focussing on one of the most important pieces of the puzzle when it comes to getting your business found online - Google.

Many businesses urgently need to get a business website set up at the moment, in order to shift to online sales due to the COVID-19 situation. However, choosing which type of website is right for you is often a barrier for small businesses. There are dozens of website building platforms on the market, so it's easy to become overwhelmed by it all!

At GippsTech, we build small business websites using both Squarespace and WordPress; so we are not biased towards one or the other. We recommend both options in some situations, dependent on your business needs. We've created an unbiased review of our two website building platforms of choice, to help you make your decision.

Read on to find out which type of website is right for your business!