The Australian Taxation Office (ATO) have issued new rulings that mean medical and health contractors could lose their contractor status, leading to a large tax bill, unless they actively advertise their services to the public as an independent contractor.

In 2020, we learned that we need to be where our customers are -- online. Marketing is an essential channel to allow businesses to connect with their audience. Regardless of what you sell, whether that be products or services, without customers your business will cease to exist. Marketing allows you to showcase your business, engage consumers, build thriving communities, and enhance your brand’s reputation.

With so many businesses online today, getting people to click across to your website should be seen as a victory. But if you are struggling to retain them, it’s time to think about why. If your website contains any of these annoying or off putting elements, you could be driving potential clients, and revenue, right out the door.

How would you feel if we told you that 1 billion people are unable to use your website right now?

When we talk about website inclusivity, we aren’t just talking about people with disabilities or impairments (although extremely important). We’re talking about making it accessible to anyone -- regardless of their age, gender, race, or specific needs.

When it comes to finding reliable, knowledgeable, and experienced professionals to assist in building and designing your website, it’s important to do your research and find a developer who aligns with your values and understands your needs.

Facebook have just announced the release of Shops, a free eCommerce platform designed for businesses across both Facebook and Instagram.

While Facebook Shops will provide an easy shopping experience for the end consumer, it’s worth considering the advantages and disadvantages of Shops compared to other channels, including your own online store. So, why have an eCommerce website when platforms like Shops are available?

When thinking of the term “branding”, you may think of your logo, your website, or your business card. But branding is more than just pretty designs; it’s about how your audience feels when they interact with your business.

“We are delighted - our webpage finally reflects the professionalism, diversity and offerings of our club like we had always hoped. GippsTech have done an exceptional job making it a reality”

-Bodye Darvill, Club President

With so many businesses now competing for customer attention online in the wake of COVID-19 restrictions, now is the time for you to improve your digital marketing and online presence. With more noise and more competition for the end consumer, you need to ensure your business stands out from the crowd and gets noticed.

It’s time to assess your current positioning, and develop a digital marketing plan to help your business reach customers online.

You’ve probably heard that websites are hard to build, don’t provide value, and are too expensive.

There are some common misconceptions about building and running a website, that may have caused you to put it in the “too hard” pile. As with many things, the truth doesn’t always line up with the anecdotes you’ve probably heard.

Read our 5 common myths, and the realities, of building a website for your business.

Gippsland Business Connect is a digital community for local businesses to help connect, collaborate, and raise their profile with potential new customers. With over 1000 local businesses utilising the platform, and articles, news and events being published regularly by local businesses, it’s one of the most visited business websites in Gippsland.

The software for Gippsland Business Connect was developed by GippsTech for our client, Localised, which has now gone on to use this software to roll out similar local business platforms for over 60 councils and corporates Australia-wide.

With COVID-19 lockdowns enforced throughout Australia, many retail outlets have had to rapidly transition to selling online as their only way to continue operations. Whilst many “bricks and mortar” stores may not have felt they needed a website or a strong online presence in the past, embracing technology will be critical to enable retailers to survive and thrive in this difficult situation.

If you’re a retailer needing to move online, this article is for you. GippsTech’s team have put together a Retail Website Package to assist you in setting up an eCommerce store for your business to allow continued trade.