Sharon has a passion for natural healthcare products and client education. She needed a website which had both an ecommerce store, and the capability for a blog and online workshop bookings. The website needed to be easy for customers to use and purchase from, and we were also tasked with improving the site’s user experience and functionality, as well as assisting her with optimising the site’s SEO and content.

In recent years, consumers have shown that they’re increasingly willing to engage with technology. Gone are the days when we would speak to customers face-to-face to make a sale. COVID-19 has accelerated the consumer shift to digital channels.

New restrictions are once again impacting Victorian businesses. There are a lot of things you can do to make improvements to your business during this time, and we are here to help you. Circumstances can change overnight, but there is one thing that you can control -- you can make sure your business adaptable and future-proofed.

Sometimes it’s difficult to see the path through the shrubs. Without evaluating your position from afar, you can easily get lost. This is how your customers feel if they don’t understand your messaging, or what it is that you actually do.

Video is an effective marketing tool for many businesses today.  It is one of the most effective tools to boost your online presence and engagement by getting you in front of your audience.

When it comes to finding reliable, knowledgeable, and experienced professionals to assist in building and designing your website, it’s important to do your research and find a developer who aligns with your values and understands your needs.

Facebook have just announced the release of Shops, a free eCommerce platform designed for businesses across both Facebook and Instagram.

While Facebook Shops will provide an easy shopping experience for the end consumer, it’s worth considering the advantages and disadvantages of Shops compared to other channels, including your own online store. So, why have an eCommerce website when platforms like Shops are available?

“We are delighted - our webpage finally reflects the professionalism, diversity and offerings of our club like we had always hoped. GippsTech have done an exceptional job making it a reality”

-Bodye Darvill, Club President

With so many businesses now competing for customer attention online in the wake of COVID-19 restrictions, now is the time for you to improve your digital marketing and online presence. With more noise and more competition for the end consumer, you need to ensure your business stands out from the crowd and gets noticed.

It’s time to assess your current positioning, and develop a digital marketing plan to help your business reach customers online.

You’ve probably heard that websites are hard to build, don’t provide value, and are too expensive.

There are some common misconceptions about building and running a website, that may have caused you to put it in the “too hard” pile. As with many things, the truth doesn’t always line up with the anecdotes you’ve probably heard.

Read our 5 common myths, and the realities, of building a website for your business.

In times of rapid change, businesses that can innovate and adapt quickly are the ones best placed to survive and thrive during the COVID-19 pandemic.

Our team at GippsTech understand the struggles that come with having to be agile and adapt quickly. There have been many instances over the past month where businesses which were previously in demand, are now struggling - such as restaurants, cafes and retail outlets.

We have put together a suite of services to help you become relevant and in demand at this time!

Remove the frustrations that come with your poorly ranking website

Have you ever had a great website designed for your business, and when you launched it, you heard …crickets?

The mentality of “build it and they will come” is often not the case for business websites. Whilst having a high quality website is important for an online business, just as having a great storefront is important for a traditional “bricks and mortar” business; it is not enough.

You also need a strategy to bring potential customers to your website, and this includes a holistic approach to marketing in the form of customer acquisition channels, digital advertising and partnership building. Our highly skilled team at GippsTech is here to help you, but for the purpose of this article, we are focussing on one of the most important pieces of the puzzle when it comes to getting your business found online - Google.