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User Experience will soon affect your Google ranking - it’s time to get prepared

Google has recently announced a new ranking algorithm, set for introduction in 2021. While search algorithms continually evolve, this rollout will be one of the most significant changes in recent memory. The new update is called the Google Page Experience, and it will affect your ranking on Google by taking your website’s user experience (UX) into consideration.

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Digital Marketing, Web Development Elena Kelareva Digital Marketing, Web Development Elena Kelareva

Building a Website for your business: 5 common myths 

You’ve probably heard that websites are hard to build, don’t provide value, and are too expensive.

There are some common misconceptions about building and running a website, that may have caused you to put it in the “too hard” pile. As with many things, the truth doesn’t always line up with the anecdotes you’ve probably heard.

Read our 5 common myths, and the realities, of building a website for your business.

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Digital Marketing, Web Development Elena Kelareva Digital Marketing, Web Development Elena Kelareva

Setting up an eCommerce store for your business

With COVID-19 lockdowns enforced throughout Australia, many retail outlets have had to rapidly transition to selling online as their only way to continue operations. Whilst many “bricks and mortar” stores may not have felt they needed a website or a strong online presence in the past, embracing technology will be critical to enable retailers to survive and thrive in this difficult situation.

If you’re a retailer needing to move online, this article is for you. GippsTech’s team have put together a Retail Website Package to assist you in setting up an eCommerce store for your business to allow continued trade.

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